Street art in São Paulo, Brazil… It’s impossible not to notice the art which drenches nearly every building and wall within the city. One of Puma’s tour guides (appropriately nabbed from Vice), explained that although tagging remains illegal, public murals (and essentially what one might consider beautified graffiti) is encouraged and often commissioned. Much to our surprise, we also learned that public advertising is forbidden. As a consumer, the lack of forced campaigning was refreshing. However, the graphic designer in me remains stunned that such a huge bracket has been banned.